Will you be my Curlfriend?

The truth about curls is they’re rebellious. Sometimes stubborn. And never boring. But with proper care and a few killer products, those wild tendrils can become every curl guest’s best asset.


Spring Loaded Frizz-Fighting Shampoo™ Zero Sulfates-Zero Frizz : Rich lather gently cleanses curls without roughing up the cuticle to fight frizz from the start Cleans, detangles and conditions in one step Ultra-moisturizing and sulphate-free

Full Circle Leave-In Treatment™ Frizz-Free Curl Therapy : Lightweight conditioning treatment won’t weigh hair down Do-it-all formula hydrates, detangles and tames frizz Replenishes thirsty locks and helps protect against damage.


Ultimate Wave™ Beachy Texture Cream-Gel : Secret weapon for creating sexy, tousled beach waves Forms, separates and adds loads of texture Humidity-resistant for perfectly imperfect frizz-free styles

Twirl Around™ Crunch-Free Curl Definer : Dual formula swirls together hydrating cream and smoothing gel Defines, separates and tames unruly curls without frizz or crunchiness Helps curls retain their shape and bounce all day long.

“Curls are like divas. Nobody else makes noises when they describe their hair like curlies do.”


Robert Cromeans, Global Artistic Director for Paul Mitchell®

70% of curly-haired consumers prefer a sulphate-free shampoo

76% of curly-haired consumers use a leave-in conditioner to tame and moisturize – Naturaly Curly Network

75% of curly-haired consumers use 3 or more hair products daily – Mintel International

Curly-haired people are naturally drawn to other curly-haired people, and when they see great curly hair that is coloured beautifully, cut to perfection and styled well, they want to know who their stylist is.

You can now tame your curly locks with the new Paul Mitchell curl collection at The Grove Experience hair salon in Eastbourne.




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