Hair colour is a thing of beauty until inevitable problems set in: colour fade and brassiness, dullness and dry texture, dreaded roots and re-growth.

But now there’s COLOR WOW, a first of its kind collection of professionally formulated products that not only spells the end for roots, but also solves every single problem associated with colour-treated hair.

Color WOW root cover up represents a major jump in technology. All shades of this revolutionary powder not only cover grey roots seamlessly, but the blonde shades can actually cover dark roots and re-growth without peroxide. Finally you can cover up dreaded roots quickly and easily – with no mess – for perfect results in minutes.

Unique, mineral powder formula instantly adheres to hair without being sticky, oily or stiff. Hair looks and feels completely natural. Water- resistant formula lasts until you shampoo.

At last, you can dramatically extend time between colouring…